The GOAT

IYKYK. Anyone in lifting sports for any amount of time will recognize this nod to our roots. And anyone with any experience in the real world will recognize the message. Violence is the currency of power, it is number 1. 

This shirt will not be for everyone... but if you get the humor in it, the homage it pays, or the stark reality of the message, then you get it.

Every iteration of my shirts are limited editions. Every time I restock a design, it will be changed, if even slightly. So you, and others like you that have followed from early on, will be able to see what design anyone else has, and know just how long they have been with the brand.

This is iteration #2 of The Goat. Once these sell out, this exact design will never be available again.

Built for the guys who understand the reference and the ones who just know it's true. Available in black, sizes L–4XL — cut in a premium ring-spun blend that fits the frame you've built, not the one brands assume you have.